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How to choose good product among bad product

A career in sales is supposed to be lucrative and fulfilling, not frustrating. Good salespeople consistently close deals and increase their earnings, developing wide networks of happy customers along the way.

Why, then, do so many salespeople struggle to live out the professional success of their dreams? Drive, training, persistence, and empathy all impact sales success, but one factor stands out above the rest: quality products.

Don’t believe the hype that a good salesperson can sell anything.

Customers today are more cautious about what, where, and how they buy. According to The ROBO Economy, a sales report from Bazaarvoice, 82 percent of smartphone users look up products online before they make in-store purchases. If they see a lot of negative reviews, they’ll drop the product and move on — regardless of how charming a salesperson might be.

For anyone trying to make a living in sales, this new digital reality means product quality is more important than ever. Buyers are wary of bad deals, and today, they have all the resources they need to sniff them out. Salespeople looking for dependable, scalable incomes have to be cautious about which companies and products they choose to support.

Use this process to determine whether a product is worth selling:

 Act like a buyer.

Would you choose this brand over others? It’s easy to talk yourself into preferring your supplier’s product, but it’s another thing to convince a person who has better options elsewhere.

Look at general review sites to see how comparable products stack up. If the product is more niche, check out industry-specific review sites to see how the public perceives the available options.

“When you believe in the products and love them yourself, that comes across in a way that is much more authentic than if you didn’t have any connection,” says Mari Coyle, director of wine of ONEHOPE Wine. “Our wine is fantastic, made by a team of highly accredited winemakers based in Napa.

In addition to that, every bottle supports a charitable cause, so the salesperson’s authentic story becomes part of the company story.” Coyle says people can sense whether a salesperson genuinely likes what she’s selling.

 Practice pitching to a tough crowd.

Practicing in the mirror might help you maintain eye contact, but when it comes to overcoming objections, it’s better to work with a partner.

Ask people in your network or social circle to help you test a prospective pitch. Encourage them not to hold back. You’re not trying to “win” this deal — you’re trying to determine if the product is worth advocating for.

After a few rounds of practice, review your notes and think about how the conversations went. Did you feel like you were forced into an indefensible position based on a flaw in the product? Don’t get bogged down by personal preferences — some of the people you pitch won’t have any interest in the product, regardless of the brand behind it.

 Look at the current sales team.

The best way to see if a product is worth selling is to look at the people already selling it. Are they successful and happy? Have they been selling the product for several years or just a few months? Does the brand have a small number of successful sellers, a large team of middling sellers, or another mix?

Strong products attract strong salespeople. No one wants to waste time and energy generating demand for a product that has none. If the product is good, the team should be excited to sell it and visibly engaged with the target audience.

Check out company reviews on Glassdoor to see what the salespeople say. When salespeople talk about high earning potential and empowerment, that’s a plus. When they talk about frustrations and silence from leadership, they could just be bad apples — or they could be on to something.

Evaluate the competition.

If consumers want to buy something, odds are good that more than one company fulfills that need. Look at competing products and brands in the space to determine which ones are most popular. Does your prospective product own most of the market? If not, does it have a loyal fanbase or a differentiating factor?

Your product doesn’t have to be the biggest name in the market to be successful. The size of the market determines the sales potential. A product that only owns 5 percent of a $10 billion market, for instance, offers far more potential than a product that owns 90 percent of a $10 million market

IS Your employees is in biggest hacking risk?

This January, a hacker broke in to Ethereum Classic, among the very popular cryptocurrencies, and started rewriting trade histories. Until lately, blockchains were believed unhackable, but it is apparent the cybercriminals always locate vulnerabilities.

Here is the lesson:

When a blockchain could be hacked, nobody is immune to the threat of cybercrime. And companies are often subjected in unexpected manners.

One of the simplest vectors to get a cyberattack is worker neglect. Easily avoidable errors, like using the very same passwords in your home and in the office, place company data in danger. According to a report by data security firm Shred-it, 47 percent of company leaders feature data breaches to individual error or misplaced files or apparatus. Additionally, lots of information breaches arise from phishing attacks, meaning that some worker in the firm must”open the door” into the hacker for the violation to occur.

Since data breaches can incur massive costs and significantly damage your institution’s reputation, it is imperative to do everything you can to avert them mitigate the effects should they occur. Frequently, it is hard to understand how to talk about this important issue with your team. Since you work to stop employee-related cybercrime in Your Business, keep these three fundamental principles in mind to promote cybersecurity best

practices:

Among the first lines of defense against cybercrime ought to be individual resources. This department may play an integral part in raising employee cybersecurity awareness, in addition to educating workers on security measures.

Equally as importantly, HR agents have to bear in mind that negligence is not the sole cause for an inner data breach. In reality, a substantial amount of cybercrimes are within jobs — at 22 percent, based on Shred-it’s report — therefore HR employees should be on the watch for disgruntled workers who might be predisposed to take part in cybercrime.

Sentiment-monitoring software tools utilize artificial intelligence to analyze text to psychological cues, and they’re able to alert HR to low involvement or negative emotions which may indicate potential security risks.

Among the greatest methods to evaluate your vulnerability would be to attempt and hack into your systems.

Great ethical hackers do not just do you pass through your own systems. Rather, they always run through most of situations and examine the most recent methods of assault from the defenses, a procedure called penetration testing. That is the only way to stay a step before actual dangers. A comprehensive scan of your vulnerabilities should consist of attempting to get through to crucial systems by duping workers — as cybercriminals would.

Much like other IT professionals, ethical hackers must be certified to guarantee proper expertise and authenticity. Employ those with certificates from organizations like InfoSec Institute or EC-Council.

Workers are the most reliable asset — and, regrettably, occasionally your weakest link.

Clearly, as soon as you’ve discovered chinks in your armor, then you need to patch them whenever possible. And you may be amazed about a few of the greatest holes in your safety.

Consider something as apparently innocuous as your own printers. These may be easily retrieved and delivered print tasks, like if a hacker called”Weev” managed to get public computers nationally and publish anti-Semitic literature.

Kevin Pickhardt,

CEO of business printing solutions supplier Pharos Systems International, clarifies this threat:”Data-loss prevention alternatives place a digital wrapper around a company, but newspaper can occasionally escape that wrapper.

Office printers aren’t just possible sources of information reduction and confidentiality problems, but attack vectors that hackers could exploit.” Make sure you take precautions such as protected pull-printing, where workers can simply recover their own print jobs with protected credentials.

Workers’ apparatus may be another weak point for assault, especially as these devices are not standardized or controlled by specialists within your IT department. Luckily, there is a very simple solution: Purchase a firewall-as-a-service system which will enable your staff to utilize phones secsecur on the job.

CybersecCyber has to be a top priority for any business that wishes to stay competitive in the years ahead. By looping in HR, working together with moral hackers, and patching the holes you necessarily find, it is possible to stay 1 step ahead of this cybercrimincyb bent on hacking your systems in their weakest point — which can be your own workers.